LITTLE RED DOG IS THE BRAINCHILD OF EX LONDON COLLEGE OF FASHION STUDENT ANDREA CASTILLO. ORIGINALLY TRAINING TO BE A FASHION BUYER, ANDREA DECIDED THAT SHE WANTED TO SET TRENDS RATHER THAN FOLLOW THEM. SO WITH A GOOD EYE FOR THE NEXT BIG THING, SHE LAUNCHED HER QUEST: TO FIND BEAUTIFUL PEOPLE AND USE THEM TO PROMOTE ALL SORTS OF PRODUCTS TO ALL SORTS OF CLIENTS. 

BUT WHAT MAKES A BEAUTIFUL PERSON? WELL, IN ANDREA'S BOOK IT GOES MUCH FURTHER THAN JUST LOOKS. NATURALLY YOU NEED CERTAIN PHYSICAL ATTRIBUTES (5'7", SIZE 8 - 12 AND GOOD SKIN FOR FEMALE MODELS. 5'11" SLIM/MUSCULAR BUILD AND GOOD SKIN FOR MALE MODELS) BUT THAT'S NOT ENOUGH - YOU NEED PERSONALITY AS WELL.

ANDREA CASTILLO

"WE NEED PEOPLE WITH SPARK, REAL SPIRIT," SAYS ANDREA. "YOU CAN BE THE MOST BEAUTIFUL PERSON IN THE WORLD BUT IF YOU CAN'T MAKE THE CAMERA GRAB YOU OR PUSH YOUR PERSONALITY INTO A PICTURE, THEN IT WON'T WORK."

YOU NEED BRAINS TOO. "A LOT OF OUR WORK IS IN PROMOTION, ADVERTISING, PR AND TV. IN ALL THOSE MEDIUMS A PRETTY FACE WILL ONLY GET YOU SO FAR. IF YOU HAVEN'T GOT THE VOICE AND INTELLIGENCE TO MATCH, IT'S GOING TO BE A STRUGGLE.”

AS A CAMBRIDGE BASED AGENCY, LITTLE RED DOG IS CONVENIENTLY LOCATED TO CATER FOR CLIENTS OVER A LARGE AREA. "WHILE IT'S TRUE THAT MANY OF OUR MODELS AND CLIENTS ARE LONDON BASED," ANDREA ADMITS. "...WE HAVE A GREATER CATCHMENT AREA, AND HAVE EVEN BEGUN TAKING ON INTERNATIONAL MODELS."

ALTHOUGH SHE DOES OCCASIONALLY WANDER THE STREETS LOOKING FOR THAT PERFECT COMBINATION OF MIND AND BODY, SHE FREELY ADMITS IT'S NOT THE BEST WAY TO FIND NEW TALENT. "PEOPLE THINK THAT IT'S A SET UP, OR THAT THERE'S SOMETHING SLIGHTLY SEEDY ABOUT BEING APPROACHED OUT OF THE BLUE. I MUCH PREFER THEM TO COME TO US AS THAT WAY THEY HAVE ALREADY TAKEN THE DECISION."

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